Sweetime is a franchise candy store nationwide. Sweetime is an established brand that offers sweets from iconic international super brands and this is how it should look. The brand must look and feel like an international brand. By combining existing and new elements, for the purpose of identifying the brand, we created a clear and uniform language linked to the service and the products it offers. A prominent, clean, classic brand. A dynamic brand with the ability to develop. The rebranding by Izzy Nesselrode created a new brand identity for a clear, iconic, effective visual brand identity & language, of a brand that contains all the sweets in the world. By basic yet effective visual means, the stripes chosen as the main visual identity language, in a variety of dynamic colours, that differentiate and produce a prominent brand, confident, dynamic, stimulating and iconic, which will always be associated with the brand. Choosing a mature look (in demographic segmentation during the strategy phase it was clear that sweets are not only for children) thus the form of reference is attractive to as many audiences as possible, a strong brand was created, with a uniform line and a connecting motif throughout the visual brand identity that are repeated in the many applications. Izzy Nesselrode, from Da Colony Studio, developed a unified creative concept, dominant motif, dynamic that becomes associated with the brand, which is adapted to the variety of image applications from the calling cards, to the packaging, bags, and the interior design as a whole, the idea was to design the stores like the the brands gift box , there is no difference between them. both carry all the sweets in the world. All implementation under the same brand that advocates a strong image and conceptual connection for memorability. From the front of the stores to last brand element in each store there is a leading and connecting solid brand identity for the customer experience in each branch, with a striking appearance, with a uniform, iconic, present, attractive, memorable and effective brand identity.