© DaColony 2021 
All rights reserved
EL AL
- client EL AL Israel Airlines
- discipline Creative Ad Campaign • Commercial • Publicity
- year 2017
- market international • London
“EL AL” Israel Airlines “Experience the Dream” Campaign is all about introducing the new Boeing 787 Dreamliner air planes to the international market, by promoting international flights to Israel on board the new state of the art airplanes. the whole concept came from the airplanes name: DREAMLINER. The possibility of flight is so magical, it’s like a dream, people who fly onboard an airplane literally are sitting on seat in the air, therefore the creative, different perspective, futuristic, fun and appealing. The whole concept, creative and the final design is of a series of three
images showcasing three typecasts in three classes add up to create the seating within the airplane: economy, premium & business class. each creative portrayed in different hours of the day: Morning, afternoon and night, creating a wider appeal for our target audiences to relate to. The visual and the copy complement each other, telling a whole story and call for action. with a visual that is immediate, stands out & aesthetic The Campaign was displayed in over 100 tube stations around central and greater London, England and across select international airports.
“EL AL” Israel Airlines “Experience the Dream” Campaign is all about introducing the new Boeing 787 Dreamliner air planes to the international market, by promoting international flights to Israel on board the new state of the art airplanes. the whole concept came from the airplanes name: DREAMLINER. The possibility of flight is so magical, it’s like a dream, people who fly onboard an airplane literally are sitting on seat in the air, therefore the creative, different perspective, futuristic, fun and appealing. The whole concept, creative and the final design is of a series of three
images showcasing three typecasts in three classes add up to create the seating within the airplane: economy, premium & business class. each creative portrayed in different hours of the day: Morning, afternoon and night, creating a wider appeal for our target audiences to relate to. The visual and the copy complement each other, telling a whole story and call for action. with a visual that is immediate, stands out & aesthetic The Campaign was displayed in over 100 tube stations around central and greater London, England and across select international airports.
Credits
- Creative Director Izzy Nesselrode
- Copy Writing Izzy Nesselrode
- Design Izzy Nesselrode
- Photography Izzy Nesselrode
© DaColony 2021 All rights reserved