A standard glass cups catalog has tranformed into a global visual experience system. Instead of presenting Coca-Cola products in a technical way, a language was built that connects people to the various glasses through moments of life — the taste of life: movement, play, effort and pleasure. The glass is no longer an object, but a platform for a story.

The main challenge was to create communication that crosses countries, cultures, language, culture and age. That speaks the language of everyone. Beyond a well-known brand like Coca-Cola. Therefore, the project is based solely on visuals — without words. An intuitive, immediately understandable language that speaks to any audience anywhere in the world. And transmits Coca-Cola’s main message to its target audience: Coca-Cola gives flavor to life.This project was done with PNG company, in collaboration with the Turkish company PASABAHCE for Coca-Cola Global.

The result that Izzy Alexander Nesselrode created is a transition from a technical supplier catalog to the marketing and sale of branded glasses with prints or embossing in glass for holidays like Christmas, international events like the World Cup or for home use. For brand tools: an experience that creates an emotional connection, memorability and differentiation. Desire for belonging, the magnet effect, the product becomes a moment. A brand becomes an experience. This project was done with PNG Group. in collaboration with the Turkish company PASABAHCE for Coca-Cola Global.