כל הזכויות שמורות לדה קולוני © 2021
אל על
- לקוח אל על
- קטגוריה קמפיין תדמיתי • מסחרי • פירסום
- שנה 2016
- שוק בינלאומי • לונדון
"EL AL" Israel Airlines wishes to introduce itself to the local London audience and market, by promoting flights from London airports to Israel with competitive prices. In Brief: "Hi We Are EL AL Israel Airlines and we will fly you to the sun". The objective was to make the audience in the cold confided underground on the way to / from work wish they were on that plane on the way to that sunny location and have the same smile on their faces.
A series of three typecasts with three locations in Israel creates a wider appeal for our target audiences to relate to. The visual and the copy complement each other, telling a whole story and call for action. with a visual that is immediate, stands out & aesthetic The Campaign was displayed in over 100 tube stations around central and greater London, England for 14 days.
"EL AL" Israel Airlines wishes to introduce itself to the local London audience and market, by promoting flights from London airports to Israel with competitive prices. In Brief: "Hi We Are EL AL Israel Airlines and we will fly you to the sun". The objective was to make the audience in the cold confided underground on the way to / from work wish they were on that plane on the way to that sunny location and have the same smile on their faces.
A series of three typecasts with three locations in Israel creates a wider appeal for our target audiences to relate to. The visual and the copy complement each other, telling a whole story and call for action. with a visual that is immediate, stands out & aesthetic The Campaign was displayed in over 100 tube stations around central and greater London, England for 14 days.
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כל הזכויות שמורות לדה קולוני © 2021